Matsutake mushrooms (pine mushroom) is prized by the Japanese for its distinct aromatic odor and flavor. Its place in the Japanese cuisine is very similar to black and white truffle for the French. In Japan, top quality domestic Matsutake mushroom could sell for as much as $1000 per pound. Supermarkets sell import Matsutake mushrooms for less expensive price, but people still try to buy domestic as long as price is not too expensive. Luckily, even though we live in the US, we are able to get fresh Matsutake mushroom at nearby Japanese supermarket (grown in the US) for about $40 per pound.